Logotypes

A Disastrous Logo Design – London 2012

Posted on August 17, 2007. Filed under: Designs, Logotypes, Marketing |

What did they have in mind?
As boasted by Lord Sebastian Coe unveils the logo for the 2012 Olympics in London claiming:
“It reaches out to young people in new and creative ways and uses the language that they understand and all the technology that is familiar to us.”
The brand logo, designed by Wolff Ollins, has [...]

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